You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="DTP_FAQ" />
  </query-continue>
  <query>
    <pages>
      <page pageid="77" ns="0" title="BRI FAQ" />
      <page pageid="145" ns="0" title="Board Clock Management" />
      <page pageid="84" ns="0" title="CDC FAQ" />
      <page pageid="71" ns="0" title="Call Recording" />
      <page pageid="12" ns="0" title="Case study" />
      <page pageid="154" ns="0" title="China Huaneng Group Built Next Generation Distributed Unified Communications Network across China and its overseas Branches on Synway’s Platform" />
      <page pageid="58" ns="0" title="Conferencing &amp; Bus Applications" />
      <page pageid="144" ns="0" title="Connection Points for Physical Transmission between Digital Trunk Board &amp; PBX" />
      <page pageid="212" ns="0" title="Connection of Lync Server to Synway Gateway" />
      <page pageid="53" ns="0" title="DST FAQ" />
    </pages>
  </query>
</api>